When Bumpa launched their website builder feature — a tool that lets Nigerian businesses create a fully functional website and drive sales directly from it — they needed to get the word out to the right audience. Not just any audience. Business owners. Entrepreneurs. People actually trying to sell things online.
Aktivate paired them with two creators who speak to exactly that community every day.
Two posts. Over 20,000 combined views. And comment sections full of people already asking how to get started.
The Campaign Brief
Bumpa's new feature solves a real problem: most Nigerian small business owners don't have a website, and the ones that do often struggle with tools that weren't built with their reality in mind. Bumpa's website builder changes that — it's built specifically for businesses operating in Nigeria, with the infrastructure to support local sales and payments.
The goal of the campaign was simple: show real business owners that this tool exists and that it works.
The Creators
@hilaryodogwu — Business & Entrepreneurship
Hilary Odogwu is a trusted voice in Nigeria's online business community. Her audience comes to her for practical advice on growing a business, selling online, and navigating the tools that make it possible. When she talks about a product, her followers listen — and more importantly, they ask questions, which is exactly what happened here.
Her post generated 515 likes, 28 comments, and 14,000 views.
@adenikee.ruth — Business & Lifestyle
Adenike Ruth speaks to a younger, highly engaged audience of entrepreneurs and aspiring business owners. Her content style is conversational and direct, which makes brand messaging land naturally rather than feeling like an ad.
Her post generated 246 likes, 9 comments, and 6,128 plays.
What the Numbers Say
| Creator | Likes | Comments | Views / Plays |
|---|---|---|---|
| @hilaryodogwu | 515 | 28 | 14,000 |
| @adenikee.ruth | 246 | 9 | 6,128 |
| Total | 761 | 37 | 20,128 |
Combined, the two posts reached over 20,000 people — but the more telling signal is in the comments.
The Comments Tell the Real Story
Engagement numbers show reach. Comments show intent.
On Hilary's post, her audience wasn't just reacting — they were already thinking about their own businesses in relation to the product. One follower asked whether someone selling cement could use the website feature. Another asked about Meta analytics integration. These aren't passive viewers. These are business owners actively evaluating whether Bumpa works for them.
That kind of comment section doesn't happen by accident. It happens when a creator has built genuine trust with an audience that takes their recommendations seriously.
Adenike's comment section told a similar story. Followers called out that a website "saves a lot of stress" and is "easier and faster." One person said they were sending the post directly to their business owner friends — which is organic word-of-mouth triggered by a single piece of creator content.
Why This Campaign Worked
Creator-audience fit was the foundation. Both Hilary and Adenike have built audiences of people who are actively running or building businesses in Nigeria. Bumpa's website builder wasn't a stretch for either creator to talk about — it fits naturally into the kind of content their audiences already expect from them.
The product is genuinely useful. Campaigns perform best when the product solves a real problem for the creator's audience. Hilary's followers are already asking questions about online selling tools. Adenike's audience is already trying to build businesses. Bumpa's feature landed because it answered a question her audience was already asking.
Two creators, two audiences, one message. By working with creators in the same content vertical but with different audience profiles, the campaign reached a wider cross-section of Nigerian entrepreneurs without diluting the core message. The brief stayed consistent — the delivery felt native to each creator's style.
The Bigger Picture
Nigeria has millions of small business owners who are selling on Instagram, WhatsApp, and in markets — but don't have a website. That gap is exactly what Bumpa is built to close. Campaigns like this one work because they meet that audience where they already are: in the comment sections of creators they trust, asking questions and looking for tools that actually work for them.
Twenty thousand views from two posts is a strong start. The comment sections suggest the message landed with exactly the right people.
Aktivate connects Nigerian and Kenyan brands with creators who speak directly to their target audience. If you're a brand looking to run your next campaign, get started on Aktivate.
