Free tool · no sign-up
Drop any Instagram or TikTok handle. We read the last 12 posts and tell you how engaged the audience really is — and how it compares to creators your size.
Engagement rate = average likes + comments (+ shares on TikTok) on recent posts, divided by followers.
1
Public likes, comments, shares and views. Pinned posts are skipped so old hits don't skew it.
2
Average engagements per post ÷ followers × 100. The same formula brands use to shortlist creators.
3
Smaller accounts usually engage more, so we compare you with creators your size, not everyone.
Rough ranges we use as a guide, by follower count.
| Tier | Followers | TikTok | |
|---|---|---|---|
| Nano | 1K–10K | 2.5–5% | 5–12% |
| Micro | 10K–50K | 1.5–3.5% | 4–10% |
| Mid-tier | 50K–500K | 1–2.5% | 3–8% |
| Macro | 500K–1M | 0.8–2% | 2.5–7% |
| Mega | 1M+ | 0.5–1.5% | 2–6% |
Yes. You can check up to 5 handles a day without signing up.
Never. We only read numbers anyone can see on a public profile. Private accounts can't be checked.
Brands care less about follower counts and more about whether people actually react. A strong rate is what gets nano and micro creators picked for paid campaigns.
Post consistently, reply to comments in the first hour, ask questions in captions, and lean into the formats your audience already loves.