Free tool · no sign-up

What's your engagement rate?

Drop any Instagram or TikTok handle. We read the last 12 posts and tell you how engaged the audience really is — and how it compares to creators your size.

  • No login to Instagram
  • Public data only
  • Results in about 30 seconds

Engagement rate = average likes + comments (+ shares on TikTok) on recent posts, divided by followers.

How we work it out

  1. We read your last 12 posts

    Public likes, comments, shares and views. Pinned posts are skipped so old hits don't skew it.

  2. Divide by followers

    Average engagements per post ÷ followers × 100. The same formula brands use to shortlist creators.

  3. Compare to your tier

    Smaller accounts usually engage more, so we compare you with creators your size, not everyone.

What's a good engagement rate?

Rough ranges we use as a guide, by follower count.

TierFollowersInstagramTikTok
Nano1K–10K2.5–5%5–12%
Micro10K–50K1.5–3.5%4–10%
Mid-tier50K–500K1–2.5%3–8%
Macro500K–1M0.8–2%2.5–7%
Mega1M+0.5–1.5%2–6%

Questions

Is it really free?

Yes. You can check up to 5 handles a day without signing up.

Do you need my password?

Never. We only read numbers anyone can see on a public profile. Private accounts can't be checked.

Why does engagement rate matter?

Brands care less about follower counts and more about whether people actually react. A strong rate is what gets nano and micro creators picked for paid campaigns.

My number is low. What can I do?

Post consistently, reply to comments in the first hour, ask questions in captions, and lean into the formats your audience already loves.

Good engagement deserves a paycheck.

Join Aktivate free See paid campaigns →