Free tool · nano & micro creators
How much should you charge?
Get a fair price range for a sponsored post, in your own currency. Built for creators with 1,000 to 50,000 followers in Nigeria, Kenya, South Africa, the Philippines, Brazil and Indonesia.
- ₦ · KSh · R · ₱ · R$ · Rp
- Instagram, TikTok, YouTube, X, Facebook
- Copy your rate card
Don’t know your engagement rate?
It moves your price. Check it free in 30 seconds, then come back.
Extras (ad rights, exclusivity…)
Charge for one reel
₦50,000 – ₦99,000
Add your engagement rate to sharpen this. The middle of the range is a fair opening price.
Your Instagram rate card
Estimates from published rate guides for each country, adjusted for platform, format, engagement and niche. Real quotes vary. Use this as a starting point, not a fixed price.
What moves your price
1
Followers and country
We start from what creators your size are paid for a feed post in your country, in your currency.
2
Format and platform
Video takes more work and gets more reach, so a Reel or TikTok costs more than a Story or a post on X.
3
Engagement, niche, extras
An engaged audience, a niche brands pay more for (tech, finance), or ad rights and exclusivity all push the price up.
Nano and micro rates by country
One Instagram feed post, average engagement, general niche.
| Country | 1K followers | 10K followers | 50K followers |
|---|---|---|---|
| 🇳🇬 Nigeria | ₦8,000 – ₦15,000 | ₦40,000 – ₦80,000 | ₦150,000 – ₦300,000 |
| 🇰🇪 Kenya | KSh 1,500 – KSh 3,000 | KSh 8,000 – KSh 18,000 | KSh 30,000 – KSh 70,000 |
| 🇿🇦 South Africa | R600 – R1,200 | R2,000 – R3,500 | R6,000 – R12,000 |
| 🇵🇭 Philippines | ₱1,000 – ₱2,000 | ₱4,000 – ₱8,000 | ₱15,000 – ₱30,000 |
| 🇧🇷 Brazil | R$100 – R$200 | R$300 – R$600 | R$900 – R$1,800 |
| 🇮🇩 Indonesia | Rp 300,000 – Rp 600,000 | Rp 1,500,000 – Rp 3,000,000 | Rp 5,000,000 – Rp 10,000,000 |
Nano = 1,000–10,000 followers. Micro = 10,000–50,000. Ranges are built from published guides, including the 2024 South African Influencer Benchmark Report, Philippine, Brazilian and Indonesian rate guides, and Nigerian and Kenyan agency price lists, then rounded.
Questions
How much should a nano influencer charge in Nigeria?
For one Instagram feed post, roughly ₦8,000–₦15,000 at 1,000 followers and ₦40,000–₦80,000 at 10,000 followers. Reels and TikToks sit higher, Stories lower. Strong engagement or a niche like tech or finance can add more.
What about micro influencers?
Between 10,000 and 50,000 followers, prices climb quickly: around ₦40,000–₦80,000 at 10K and ₦150,000–₦300,000 at 50K in Nigeria. Pick your country above to see your own currency.
Should I charge more for TikTok or Reels?
Usually yes. Short video takes longer to make and reaches more people who don’t follow you yet, so it’s typically priced 30–50% above a static post.
What are usage rights?
Permission for the brand to run your content as a paid ad or on its own pages. It’s extra value for them, so add it to your price (we use +30% for 30 days).
I have under 1,000 followers. Can I still earn?
Brands rarely pay cash below 1,000 followers, but you can still earn commission by recommending products with ShopLink while you grow.