Innovation

Nigerian “Tech” Content Creators you should be aware of

The Nigerian content creator industry is witnessing remarkable growth, with new talents emerging daily. In this piece, we highlight noteworthy …

The Most Remarkable Nigerian Influencer Marketing Collaborations of All Time.

In recent years, influencer marketing has emerged as a powerful strategy for brands to connect with their target audience and …

Determining the Optimal Timing for Implementing Influencer Marketing Strategies

As it’s popular said, there’s time for everything and it’s essential always to do things at the right time. Timing …

SIX Reasons to Embrace a Data-Driven Approach in Your Social Media Marketing Campaigns.

Have you ever wondered why the same ads you distribute can yield different outcomes? Or why similar content performs better …

5 Reasons to embrace Influencer Marketing as a campaign strategy.

In the fiercely competitive world of brand marketing, brands are constantly seeking effective ways to execute their campaigns. Traditionally, the …

5 WAYS TO SMASH YOUR CAMPAIGN GOALS WITH AKTIVATE. 

Executing a successful campaign is one of the most extraordinary tasks in today’s fast-paced marketing world. With numerous moving parts …