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Influencer marketing is booming in Nigeria. Brands now recognize the power of social media personalities in driving engagement, increasing brand awareness, and boosting sales.

From fashion and fintech to telecom and food, many Nigerian brands actively collaborate with influencers to reach their target audience. These partnerships help brands connect with consumers in a more relatable and authentic way.

If you’re an influencer or a brand looking to understand the Nigerian influencer marketing space, this article explores top Nigerian brands that work with influencers and how they do it.

Looking for Nigerian brands that work with influencers? Discover top brands leveraging influencer marketing and how to collaborate with them.

Why Do Nigerian Brands Use Influencer Marketing?

Influencer marketing has become a game-changer for Nigerian brands. Here’s why:

• Increased brand visibility: Influencers help brands reach larger audiences across multiple social media platforms.
• Higher engagement rates: Consumers trust recommendations from influencers more than traditional advertisements.
• Boosted sales: Many brands see a direct impact on sales when influencers promote their products.
• Targeted marketing: Brands can reach specific demographics based on an influencer’s audience.

Therefore, brands that work with influencers enjoy better marketing results and stronger customer relationships.

Top Nigerian Brands That Work with Influencers

Jumia – The E-Commerce Giant

Jumia, Nigeria’s leading online marketplace, actively collaborates with influencers. The company works with:

• Tech influencers to promote gadgets and electronics.
• Lifestyle influencers to showcase fashion and beauty products.
• Food bloggers to drive sales on Jumia Food.

Most importantly, Jumia’s influencer partnerships generate high engagement through social media challenges, discount codes, and unboxing videos.

MTN Nigeria – Engaging Influencers for Digital Campaigns

MTN Nigeria uses influencer marketing to promote:

• New data plans and services.
• Music and entertainment events.
• MTN Pulse, which targets young users.

For example, MTN partners with celebrities and social media influencers to create buzz around its campaigns. These collaborations often involve viral hashtags and engaging video content.

Pepsi Nigeria – Partnering with Music and Sports Influencers

Pepsi Nigeria is a big player in sports and entertainment sponsorships. The brand works with:

• Music stars like Burna Boy and Wizkid.
• Football influencers and content creators.
• Lifestyle influencers to promote Pepsi’s limited-edition cans.

Pepsi’s influencer marketing strategy includes social media activations, event sponsorships, and exclusive brand collaborations.

Flutterwave – Leveraging Influencers in Fintech

Flutterwave, a top Nigerian fintech company, collaborates with influencers to promote its services. It works with:

• Business influencers to highlight its payment solutions.
• Tech influencers to explain new product features.
• SME owners who share how Flutterwave helps their businesses grow.

As a result, Flutterwave’s influencer campaigns drive higher brand trust and adoption among businesses and individuals.

Zaron Cosmetics – Beauty Brand with Strong Influencer Ties

Zaron Cosmetics actively partners with:

• Makeup artists and beauty influencers for product tutorials.
• Celebrities to endorse its products.
• Micro-influencers who review and promote Zaron’s latest collections.

Through influencer marketing, Zaron reaches its target audience of beauty enthusiasts while increasing brand loyalty.

Paystack – Engaging Business Influencers

Paystack, another fintech giant, partners with influencers in:

• Business and finance.
• E-commerce and tech.
• Entrepreneurship and small business growth.

Influencers promote Paystack by sharing success stories, tutorials, and live demonstrations of the platform’s features.

Glo – Leveraging Celebrity Endorsements

Glo Nigeria takes influencer marketing to another level by signing major celebrities as brand ambassadors. Some past and present ambassadors include:

• Teni and Wizkid (Music Industry).
• Odunlade Adekola and Simi (Entertainment).
• Football stars for sports campaigns.

These influencers help Glo maintain its position as one of Nigeria’s top telecom brands.

Kuda Bank – The Digital Bank for Young Nigerians

Kuda Bank, a leading digital-only bank, targets young users through influencer marketing. The brand collaborates with:

• Twitter influencers to engage in financial discussions.
• YouTube influencers who review fintech apps.
• Instagram influencers who promote Kuda’s free banking services.

As a result, Kuda’s influencer partnerships help increase app downloads and user engagement.

Indomie – Engaging Food Influencers

Indomie Nigeria works with influencers in the food and lifestyle space. The brand collaborates with:

• Food bloggers who create exciting Indomie recipes.
• Lifestyle influencers who showcase quick meal ideas.
• Celebrities who feature Indomie in social media challenges.

This strategy has helped Indomie remain one of Nigeria’s most loved brands.

TECNO Mobile – Tapping into Gadget and Tech Influencers

TECNO Mobile partners with influencers to promote new smartphone launches. The brand collaborates with:

• Tech YouTubers who review TECNO devices.
• Photography influencers who showcase TECNO’s camera features.
• Lifestyle influencers who create engaging content with TECNO phones.

Therefore, TECNO’s influencer marketing strategy ensures high engagement and increased brand awareness.

How to Work with These Nigerian Brands as an Influencer

If you’re an influencer looking to collaborate with top brands, follow these steps. 

1. Build a Strong Online Presence

• Create quality content in your niche.
• Engage your audience regularly.

2. Network with Brands

• Tag brands in relevant posts.
• Participate in brand campaigns.

3. Sign Up on Influencer Platforms

• Platforms like Aktivate help influencers connect with brands easily.

Final Thoughts: Influencers and Brands Thrive Together

Influencer marketing is changing the way Nigerian brands advertise. More companies now see the value of partnering with authentic and engaging influencers.

By working with the right influencers, brands can:

• Reach a wider audience.
• Boost engagement.
• Drive higher sales.

If you’re a brand looking to discover and collaborate with influencers, Aktivate makes it easy. Book a demo session with Aktivate today to get started!