By stanleyjohn 
Influencer Relationship Management is the act of building, maintaining, and grooming relationships with Influencers in order to leverage their social media platforms and reach a wider audience. Aktivate has set out to make that process seamless. With one click on Aktivate, you can identify relevant influencers in your field, develop a strategy for engaging them, and create mutually beneficial relationships for future partnerships.
Here’s how Aktivate uses this to take your campaign to a whole new level:
Identifying the right influencers
Armed with the right tools and analytics, We will search for influencers who best fit your brand or type of campaign. Whether it’s YouTube influencer marketing or B2B advertising, backed with adequate data, we will offer you the best options of influencers to select from who have a strong following in your industry and whose values align with your brand.
Build & create mutually beneficial relationships for partnerships
Aktivate helps you develop partnerships that benefit you, your brand and the influencer. This could be through sponsored content, product giveaways, or other collaborations. This in turn enhances the quality of work the influencer would put into your campaign.
Provide value For Influence
Influencers play a big role on our platforms and that’s why Aktivate offers influencers value beyond just payment or free products. This includes exposure to a new audience, access to exclusive events or products and the opportunity to collaborate with other influencers.
Track and measure progress, milestones and success
One of the major challenges brands face when they engage influencers is their inability to track the progress of the campaigns because Influencers rarely give access to backends and insights. Aktivate completely solves that. You’ll have full access to our Insight and analytics tools so you can track the success of your influencer partnerships, monitor engagement metrics, track traffic to your website, and measure the impact on your sales. That’s a game-changer!
Remember influencer relationship management is an ongoing process that requires time and effort. By building strong relationships with relevant influencers and access to our analytics tools, Activate is ready to help grow your brand.